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Customer Relationship Marketing

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... 2 Marketing Article #1: Emerging Marketing * Because of the sophisticated IT systems, customer records, and marketing expertise contious relationship marketing Sales and Customer Relations). Nonetheless, to date the concept of as well as the relationship between customer relationship programs and sales customer relationship management programs and the sales performance. Customer Relationship Management (CRM) is increasingly gaining prominence among both academics and business customer service relationships. Distribution Strategy: Increasing market share in priority target markets. the customers and stresses on the word "relationship" in customer relationship management or customer relationship ...



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Sources list for CUSTOMER RELATIONSHIP MARKETING:

Ohung, Sungmi and Mike Sherman. 2002. "Emerging Marketing: Companies don't need state-of-the-art tools, huge volumes of customer information, and armies of experts to use continuous relationship marketing effectively." The McKinsey Quarterly, 62+.
Relationship Marketing

Gronroos, C. (1994). From marketing mix to relationship marketing: Towards a paradigm shift in marketing. Asia-Australia Marketing Journal, 2(1), 9-29.
Customer Satisfaction

Swift Ronald S. (2000), Accelerating Customer Relationships----Using CRM and Relationship Technologies. Prentice-Hall.
Customer Relationship Management

Don't get stuck in these customer satisfaction ruts. (2003) Report on Customer Relationship Management) Institute of Management & Administration, September 1. Retrieved July 9, 2004 from www.highbeam.com.
Customer Service

Srinivasan, S. (2004). Customer relationship management: its dimensions and effect on customer outcomes. Journal of Personal Selling and Sales Management, 9, p. 1-20.
Operations of K2 Skis

 

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